'Thanda Thanda Cool Cool' brand Navratna has been the most trusted and preferred brand in the therapeutic cooling oil segment for a very long time. It is the undisputed leader in its category – providing multi-purpose benefits to its set of satisfied and ever growing consumer base. It has been meticulously prepared from a combination of nine unique ayurvedic herbs. It’s everyday massage gives enjoyable cooling which provides relief from daily mental and physical stress- and its related symptoms like headache, fatigue, tension, insomnia etc. It not only solves specific hair and body related ailments, but delivers superlatively on all desired benefits, like beauty & nourishment, traditionally sought from hair oils.
• Navratna cool oil is the only brand having two Bollywood superstars endorsing it , Amitabh Bachchan and Shah Rukh Khan
• To promote the brand regionally, especially in the south, Emami roped in actors from Andhra Pradesh and Tamil Nadu like Mahesh Babu, Surya, Chiranjeevi and Jr. NTR.
• Navratna Oil is the market leader in Bangladesh and Nepal and has presence in over 50 countries
• It has been around since 1980’s
• Navratna oil is the highest selling brand in the therapeutic cooling oil segment.
• It has a virtual monopoly in the Southern states of India with highest market share
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