Fair and Handsome Fairness Cream For Men

Emami Fair & Handsome has been specially designed for men by skin care experts using scientifically tested and clinically proven combinations of Natural Vitamins, Anti-Irritants, Sunscreen filters that protect the skin from harmful UVA and UVB rays of the sun.

It uses one of the most widely tested and demonstrated skin lightening active technology, Vitamin B3, that works from within to lighten the skin and the dark spots.

The advanced formulation has been designed with a combination of special “micro absorbers” that absorb away the excessive oil and sweat, leaving your skin feeling fresh, sweat and oil free, keeping you looking fair and fresh for long.

The advanced formula of Fair & Handsome now comes with an SPF of 15+, protecting from harmful UV rays of sun.

The advanced formula has been clinically proven has been dermatologically tested safe to work on Indian Male skin.

The new advanced cream now gives:

Oil Control
Sweat control
Sun protection
Dark spot reduction
Long lasting fairness


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Emami is the pioneer in introducing fairness cream for men

Shah Rukh Khan was roped in as the brand ambassdor in 2007 

Fair and Handsome is the first male fairness cream in the world.

Men’s skin is different and it needs a specially made fairness cream which can effectively improve fair complexion of a man. Fair and Handsome is a fairness cream that has been formulated specially to work on tough male skin.Led by this product attribute, the strategy for the brand from the beginning has been to convert males, who were using female fairness creams without realizing the difference of their skin.

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