Emami International Marketing Division (IMD)
Emami IMD reaches consumers across nearly 61 countries with the MENA, Africa, CIS, SAARC and SEA regions being the key regions of focus. Emami IMD brand portfolio spans Personal Care and Healthcare, with products specifically in the Skincare, Hair care products and Ayurvedic Healthcare categories.
Our Vision
Emami IMD will be a significant Indian player in the branded Personal Care business in key markets around the world, offering relevant products and, combining the goodness of nature and science to make people Healthy and feel Beautiful.
Our core foundation: Rich Experience in Beauty & Personal Care
Deep expertise in herbal skin care products backed by a strong Research & Development framework defines our core strength. Extensive research on nature’s goodness has resulted in the development of an extensive line of beauty and personal care products focused at providing safe and proven solutions to every family’s day-to-day health concerns.
Emami’s portfolio comprises over 40 product ranges made from natural extracts, herbs and essential oils. These products reflect a prudent combination of Ayurvedic knowledge and scientific manufacturing processes. Our underlying values and goals continue to focus on being an innovator of premium beauty products that enhance the appearance, health, and general well-being of people around the world.
Our Growth Engine: Key brands
Emami IMD has four umbrella brands: Emami – Beauty & Herbal care, Himani – Cosmoceutical & Healthcare, Zandu – Nutraceutical & Ayurvedic products, Emita – Value for Money products.
Under the umbrella, our key brands have experienced phenomenal growths in their focus markets and have swiftly taken leadership positions in their respective categories. Fair and Handsome and Navratna command leadership in the Men’s Face Care & Cool Oil categories respectively in the GCC, Bangladesh and Nepal. Brand Fair and Handsome defines the men’s face care category in the Kingdom of Saudi Arabia. Boroplus Antiseptic Cream is the market leader in its category in the entire CIS region.
Strength in Numbers: Financial Performance
Africa & SAARC were the key growth market for Emami IMD. Growth for the year (2010- 11) closed at 29% with exports at Rs 177 crores (USD 39 million). With a strong focus on developing new products and new markets, thrust is also being placed on increasing distribution and penetration in existing markets and to initiate the development of one global brand.
Our driving force: Life at Emami
At Emami, we combine the highest ethical principles with our technical skill. Our achievement depends wholly on the creativity, performance and success of our associates at all levels. The organization believes in providing an exciting, challenging and satisfying career, derived from professional and personal progress, sincerity and dignity. This translates into an opportunity to work with the most competent professionals on Emami’s power brands in the personal and healthcare industry.
