About us

Strategy

The group strategy is for growth through both Organic and Inorganic expansion.

This will be driven by power brands, upcoming brand extensions and new launches, coupled with a wider international presence through acquisitions.

Drive our top line

• Enhance product recall through aggressive promotion via celebrities
• Expand distribution to reach rural pockets
• Differentiated ‘Value For Money’ products
• Innovate and enter new product categories
• Undertake brand extensions
• Wider international footprint ,entry in new geographies – drive exports
• Leverage existing distribution network

Grow bottom line

• Engage in effective and continuous cost control initiatives
• Reduce proportion of ad- spend with increase in volumes
• Stabilization of new launches and brands
• Enjoy benefits of economies of scale
• Leverage on low cost manufacturing taking full benefit of location advantage