Strategy
The group strategy is for growth through both Organic and Inorganic expansion.
This will be driven by power brands, upcoming brand extensions and new launches, coupled with a wider international presence through acquisitions.
Drive our top line
- Enhance product recall through aggressive promotion via celebrities
- Expand distribution to reach rural pockets
- Differentiated ‘Value For Money’ products
- Innovate and enter new product categories
- Undertake brand extensions
- Wider international footprint ,entry in new geographies – drive exports
- Leverage existing distribution network
Grow bottom line
- Engage in effective and continuous cost control initiatives
- Reduce proportion of ad- spend with increase in volumes
- Stabilization of new launches and brands
- Enjoy benefits of economies of scale
- Leverage on low cost manufacturing taking full benefit of location advantage