Leading the Way in Men's Grooming Exclusive Men's Skincare Range

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Fair And Handsome is the pioneer & category creator of Men's Face Cream in India, leading men's grooming since 2005. Now rebranded as Smart And Handsome Men, it addresses evolved male grooming needs with a focus on comprehensive skin benefits. Today's men seek the best version of their skin and are open to diverse product formats. The brand is repositioning itself as modern, inclusive, and aspirational, catering to various male grooming needs.
Smart And Handsome Men Bright Charge Face Cream

Men's grooming now extends beyond shaving, necessitating a dedicated skincare regime. Constant exposure to sun, pollution, and irritants, combined with thicker, oilier skin, requires special care.

Skincare experts from India and Australia developed Smart And Handsome Men Bright Charge Face Cream that delivers an instant brighter look from 1st use and gives UVA and UVB protection. Powered by 99% pure Niacinamide, it penetrates 20 layers deep, brightens in each use, while Liquorice protects skin from environmental aggressors.

*Based on clinical study

Smart And Handsome Men Bright Charge Face Wash

Smart And Handsome Men Bright Charge Face Wash is the go-to choice for men prioritizing self-care and personal appearance. Powered by FreshBlastTM with fresh menthol, this face wash gives brighter look from 1st wash with an instant burst of freshness. Sea Minerals help remove excess oil and impurities to clarify skin while Niacinamide helps brighten skin by removing dark spots & dullness from face. It's a win-win for all men.

Smart And Handsome Men 100% Oil Clear Face Wash™

Men's tough, oily skin with large pores and active sweat glands needs special care. Smart And Handsome Men 100% Oil Clear Face Wash minimizes pores and oil buildup, all while maintaining the natural moisture of the skin. Powered by FreshBlastTM it deeply cleanses to give oil free & energized skin.

Smart And Handsome Men Acne Clear Gel Face Wash

Smart And Handsome Acne Clear Gel Face Wash fights 99.9% of pimple-causing germs. Powered by FreshBlastTM this calming gel face wash with pH balanced formula, deeply cleanses to unclog pores to reduce pimple marks from 1st wash. It has 0% alcohol, soap & color and it clinically tested on sensitive skin.

Smart And Handsome Men Maxx Detox Range

Smart And Handsome Men MaxxDetox™ Daily Scrub Wash fights invisible PM2.5 damage and controls oil without drying it out. The FreshBlastTM technology helps revitalise tired skin with a burst of freshness.

Competitive
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Up to 8 Hrs Brighter Look*
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Up to 2x Lesser Dark Spots*
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Brighter Skin from 1st Use
*Based on clinical study

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Smart And Handsome Men Range

Smart and Handsome Men Bright Charge Face Cream

Up to 100% Showed visibly brighter skin from 1st Use

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Smart and Handsome Men Bright Charge Face Wash

Clinically Proven to Brighten look from 1st Wash

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Smart and Handsome Men 100% Oil Clear Face Wash

Removes excess oil Up to 100%, without overdrying

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Smart and Handsome Men Acne Clear Gel Face Wash

Fights 99.9% pimple-causing germs

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Smart and Handsome Men Maxx Detox Daily Scrub Wash

Helps fight PM2.5 pollutant damage

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